Saturday, April 5, 2008

Tips from clipperstreet

Tips from Clipperstreet:

"Try to use the same element in odd numbers. 1, 3, or 5 of the same item will typically have a more finished look. Odd numbers are more pleasing to the eye and create better flow"

"Keep your metals matched. For example, use all gold, all silver, or all brass accents rather than mixing the colours. The same goes for paper, use the same tones or shades to create a balanced page"

"Remember the "Rule of Thirds". If you divide your layout into thirds vertically and horizontally, where those lines meet is generally a good place to put the main focus of your layout"

"Repeat visual elements of the design throughout the layout. You can repeat colour, shape, texture, spatial relationships, sizes, etc. By repeating certain elements you are tying the page together as a unit, this is especially important on double page (or more) layouts"